We have a very special guest today at Pump Up Your Online Book Promotion! Welcome Maureen Fisher, author of the paranormal romance supsense, THE JAGUAR LEGACY (Lachesis Publishing, March, 2007). Maureen is here with us today to tell us how she pumps up her own online book promotion! Plus, she's on virtual book tour with Pump Up Your Book Promotion so this is a special treat to have her with us today.
Welcome to Pump Up Your Online Book Promotion, Maureen!
Thank you. I’m excited to be here.
Can we begin by having you tell us what THE JAGUAR LEGACY is about and why you wrote it?
First, I’ll tell you why I wrote what I wrote.
When I first decided to write a book, I enrolled in a 5-day seminar entitled How to Write a Novel. At the end of day-one, our teacher gave us the following homework: “Write the cover copy for your book.”
Eeeek! What book????
Long after midnight, when my panic finally subsided, the following premise emerged: Start with one archaeological dig -- a lost Olmec city in the jungles of Mexico -- where occult energies trigger past life flashbacks; add one smart-mouthed reporter on a quest for a juicy exposé to salvage her career; combine with one hunky archaeologist who detests the press; throw in a vengeful ex-wife and a mysterious shaman. Stir well until mixed and stand back to enjoy the fireworks.
It seemed only right to incorporate my belief in reincarnation and the notion of both karmic and genetic memory in my first book. Triggered by the energy of the archaeological dig, my heroine makes the unnerving discovery that in her past life, she was an Olmec High Priestess, trained to kill at an early age, and thirsty for power.
THE JAGUAR LEGACY is a story of romance and humor, peril and suspense, betrayal and trust, healing and absolution.
THE JAGUAR LEGACY is a paranormal romantic suspense. Why did you choose this genre to write? Did you choose it or did it choose you?
Although The Jaguar Legacy is billed as a paranormal romantic suspense, I believe that ‘mystical romantic adventure’ would probably be a more accurate description. One critiquer even called it a ‘time travel’ because during my heroine’s vivid flashbacks to a previous lifetime, she re-experiences her past life as an Olmec High Priestess in real time.
In the beginning, I didn’t make a conscious decision to write a paranormal romantic suspense. In fact, when I first started my novel writing course, I had no idea what genre I wanted to tackle. Our teacher told us to write what we enjoyed reading. I knew that I loved reading romance, any type of romance, particularly romantic suspense by masters of the craft such as Nora Roberts and Jayne Ann Krentz, so a romantic suspense was inevitable. I also loved spooky stories involving the occult and psychological drama, devouring gothic thrillers and ghost stories written by Barbara Michaels, a.k.a. Elizabeth Peters, the entire Outlander series by Diana Gabaldon, also Lady of Hay, a classic time travel written by Barbara Erskine.
In regards to promotion, what have you been doing to promote your book online?
You mean in addition to this Virtual Book Tour (a fabulous experience, I might add)? Well, judicious use of the Internet can be a great tool, and it is free. The danger is that the Internet can also become a time drain when used unwisely.
For online promotion, I have a site at MySpace, my own website at www.BooksByMaureen.com, and a blog at www.RomanceReadersBlog.com. In addition, I am a member of several writers’ chat loops, I have conducted several online interviews, and have paid for an online service to promote my book to book clubs across the country (although I’m still waiting to hear back about this one). I’ve also got a line on a critiquer for RT who sells a mailing list (some email, some snail mail) for book clubs and book stores for direct promotion.
Of all the promotional items (bookmarks, press kits, etc…) you have used to promote your book, which one was used most effectively?
That’s a tough question to answer. I have business cards, book marks, posters, flyers, and a media kit, and they all have a specific use.
The flyers may be the most effective from my point of view. They certainly give me a degree of comfort in situations where I am the most uncomfortable -- book signings. Initially, I designed the flyers as hand-outs because I wanted a good excuse to approach potential buyers -- a prop, so to speak. Armed with a flyer, I could sidle up to a browsing customer, stuff the folded sheet of paper into her hand, and suggest that if she liked what she read, to come on over to my table where I was signing copies. Contact made, my survival ensured, I could flee. Some of the customers actually purchased a copy based on my flyer.
I like my press kit as well (of course, it contains a flyer). A press kit it is a professional package to hand out to editors, agents, book sellers, etc. I think it brands me as an author who is serious about her career.
Do you feel that the Internet has opened doors for authors who never dreamed they’d ever see a publishing contract and how has it influenced you in regards to your own publishing journey?
The Internet has certainly influenced my journey in more ways than seemed possible. I don’t know how authors survived before the web existed. Without it, I am certain I would never have found the resources and information I needed to sell my book.
Here is a list of some of benefits I received from using the Internet: • Easy exchange of documents with my critique group helps polish my work; • Contests (an amazing way to get detailed feedback, and a couple of wins make for credible writing credentials): locate contests, find submission guidelines; download application form, even issue online payment; • Online workshops on craft and subject matter improve my skills (the most recent workshop I took was a Private Investigator workshop); • Locating editors and agents ensures that I target the correct person, learn their preferences for query or submission contents, and find their submission guidelines. Some even post sample query letters; • Many editors and agents accept online query letters; more and more, some even accept online partials and full manuscripts; • Free networking: Chat loops and networking sites like MySpace get my name out there, provide answers to questions, offer moral support, and I get to meet some wonderful and supportive people; • Online promotion: the Virtual Book Tour I am currently participating in is a perfect example; • Book reviews: The Internet helps locate review sites, transmit a PDF version of the book (some reviewers accept these), view online review postings (publicity).
If you were in the middle of Manhattan (or any busy thoroughfare) and you wanted to call attention to your book, what would you do and what would you say?
Since this is all hypothetical, I would lose twenty (okay, thirty) pounds, pour myself into a skin-tight jaguar outfit with tummy-taming panels and support in all the right places -- that is, I would get dressed before I found myself in the middle of Manhattan -- and drape myself around one really, REALLY hot male model, tall, with lots of manly chest hair, and dressed like my Jaguar Legacy hero, a hunky archaeologist. Think Harrison Ford as a young Indiana Jones.
When the thousands of women crowding the Manhattan thoroughfares swarmed around us, okay, swarmed around my hunky male model, I would flash my book in front of them, purr, and say, “If you’re interested in reading a Raiders of the Lost Ark with hot sex, buy my sizzling new romance, THE JAGUAR LEGACY.”
If you could trade places with any author just for a day, who would it be and why?
I would love to trade places for a day with Nora Roberts a.k.a. J. D. Robb. As far as I know, Nora is the most prolific and successful romance author in the world, juggling hundreds of balls in the air at the same time with seeming ease and grace. She meets deadlines and remains gracious, all the while dealing with normal family life. I would love to find out how to multi-task the way she does and still retain her sanity. I would also like to do a mind dump of all her amazing book ideas -- not that I would use them, but they would stimulate my own.
Lastly, how do you determine your book’s success?
Nothing can beat my sense of accomplishment I get every time someone tells me that they couldn’t put my book down, or that they can’t wait to read my next book, or that they loved my characters so much they hated to see THE JAGUAR LEGACY end. By the same token, I wouldn’t say, “No,” to huge royalty checks, a six-month stint on the New York Times best seller list, and an interview on Oprah.
Thank you for coming, Maureen! Can you tell us where everyone can pick up a copy of THE JAGUAR LEGACY?
My pleasure. I have links to purchase my book on my website at www.BooksByMaureen.com where you can read the first chapter. THE JAGUAR LEGACY is also available in selected Borders outlets and online at www.Amazon.com, www.barnesandnoble.com, www.Borders.com, and in e-book format at http://www.fictionwise.com/.
Maureen is on a virtual book tour with Pump Up Your Book Promotion and is giving away a free copy of her book THE JAGUAR LEGACY to one lucky person who leaves a comment. Don't miss out on this opportunity! Leave a comment below and if you would like to see where else Maureen will be so you can leave comments on all her stops, click here! Winners will be announced at http://www.virtualbooktoursforauthors.blogspot.com/ on Nov. 30!
Tags: author interview, author promotions, virtual book tour, online book promotion, paranormal romantic suspense, Maureen Fisher, The Jaguar Legacy |