Wednesday, December 26, 2007

Achieving Your Dreams Virtual Book Tour ’08 Where YOU Are the Star!

With 2007 behind us and 2008 on the horizon, it’s time to reflect on how we want the rest of our journey here on earth to go. Do we settle for letting life happen or do we take steps toward achieving our dreams? Do we think about it or do we DO it?

If you have watched the movie, “The Secret,” then you understand the power of affirmative thinking = affirmative action. Are you taking those steps in the right direction to enjoy life at its fullest – whether it’s through financial success, relationship bliss or perfect health?

On January 1, 2008, Judi Moreo, author of You Are More Than Enough Achievement Journal (Stephens Press, Dec. '07), will embark on a virtual book tour throughout the blogosphere, but it will involve YOU. She wants YOU to be the star in a campaign to let the world know how you are taking those steps in realizing your dreams.

If you would like to become involved in her ACHIEVE YOUR DREAMS VIRTUAL BOOK TOUR ’08, here is how it works:

1. Repeat this passage from her book: “Every step I take brings me closer to the realization of my dreams” until you understand its powerful message.

2. Think about what steps you are taking to achieve your dreams and write about it. Your entry can be as long or as short as you’d like.
3. Post your message on your blog and give us the link so that we can post it on Judi's tour page at http://www.virtualbooktoursforauthors.blogspot.com/ (her tour page goes live tomorrow). Email us with your link at thewriterslife(at)yahoo.com.

4. When we receive your link, we will put it on our daily rounds of promotions, thus bringing you instant traffic, so get those links to us soon!

5. We only ask that you include the passage above before your blog post so that people will understand what you are doing.

6. We also ask that you include a jpeg copy of Judi’s book, You Are More Than Enough Achievement Journal, in your blog post. You can find her book cover at http://tinyurl.com/3cqa46 and link it to http://tinyurl.com/ywf67x.

7. All participants will be listed at Judi’s tour page at http://www.virtualbooktoursforauthors.blogspot.com/ when they come in, stating the date on which their blog post will appear and will remain there indefinitely.

That’s all there is to it! Hurry before time runs out. Become involved in a nationwide campaign to bring in 2008 with a bang and help others realize that dreams are not something that happens; dreams are something that YOU make happen. Let's make 2008 the year when you realize your dreams and make them happen. Share your stories and become involved in Judi Moreo's "Achieving Your Dreams Virtual Book Tour '08" where YOU are the star!
Judi's virtual book tour will be highly publicized including press releases and other promotions. Let us know what steps you are taking to achieve success and be read by thousands of Internet users!

Thank you,

Dorothy Thompson
CEO/Founder Pump Up Your Book Promotion
http://www.pumpupyourbookpromotion.com/

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Saturday, December 22, 2007

Do virtual book tours sell books?

That's the million dollar question.

Do virtual book tours sell books. No one really knows the answer to this because of a few extenuating circumstances - like reliable methods that can prove books were sold during this time. However, on my Book Marketing Buzz blog, I give you FIVE ways an author can choose to determine whether virtual book tours - or any promotional method - sells books. Some reliable, one very reliable.

Visit http://www.bookmarketingbuzz.wordpress.com/ to find out.

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Friday, December 21, 2007

BEE BALMS & BURGUNDY Virtual Book Tour Continues

We have a great guest today. Nelson Pahl is the author of the romantic fiction BEE BALMS & BURGUNDY and he's here to tell us how he pumps up his online book promotion!

Welcome, Nelson! We've had many authors of all genres coming to Pump Up to tell us how they market their books. Yours is a romantic fiction. Why did you choose this genre to write? Did you choose it or did it choose you?

The genre really chose me. It's a story that came from nowhere, and, quite honestly, it might be the only book I ever write in the genre. My second release is in a different genre, and my next three books will be as well. Really, it just found me.

In regards to promotion, what have you been doing to promote your book online?

Well, we learned the whole SEO game recently. That, to this point, has been our only real online promotion. We're in the process of establishing an affiliate program, as well as a couple of other unique angles, but thus far the SEO has yielded roughly 10,000 unique visitors per month.

Of all the promotional items (bookmarks, press kits, etc…) you have used to promote your book, which one was used most effectively?

Word of mouth, hands down. Now, that doesn't mean that we receive a majority of our books sales via word of mouth. It merely means that when someone recommends our books to a friend, family member, or colleague, the close rate--or "sell rate"--is almost 100%. That's gold to anyone marketing themselves.

Do you feel that the Internet has opened doors for authors who never dreamed they'd ever see a publishing contract and how has it influenced you in regards to your own publishing journey?

Absolutely. Anyone that would argue that is pure fool. What we like so much about today's opportunities is the number of independent/small presses that have made it. And, remember, the best writers are not on major imprints; best SELLERS are on major imprints.

So--and I think my acclaim speaks for itself--a lot of TALENTED writers now have the opportunity to do things a different way, a more personal and fulfilling way. There are so many wonderful independent presses the world over that would be dead and buried without the Internet. Think of it this way: Even a bookstore can more easily be sold on a title or publisher if the author or publisher need to little more than point them to a Web site. Everything is better today in regards to publishing; it may not be better in regards to America, but it IS better than it was ten years ago in this industry--much better.

If you were in the middle of Manhattan (or any busy thoroughfare) and you wanted to call attention to your book, what would you do and what would you say?

I'd look for every 25 to 45-year-old woman I could find, flash them a smile and say, "How'd you like to read the best love story you've read all year?" Then, I'd offer them a 20% discount just for enduring New York day in, day out.

If you could trade places with any author just for a day, who would it be and why?

John Grisham. I'd simply like to know what runs through his mind when he looks in the mirror. Is he humble? Does he respect greatness in spite of his sales? Or, does he believe himself to be the next coming of Buddha?

Lastly, how do you determine your book's success?

A number of reasons: accolades, readers, sales, cover art, interior design, feedback, and what I, personally, think of the book a few months removed.

Thank you for coming, Nelson! Can you tell us where everyone can pick up a copy of BEE BALMS & BURGUNDY?

You can buy my book at nelsonpahl.com or beebalmsandburgundy.com.


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Wednesday, December 19, 2007

Interview with Epic Fantasy Author Jim Melvin

We have a very special guest today at Pump Up Your Online Book Promotion! Welcome Jim Melvin, author of the epic fantasy series, The Death Wizard Chronicles. Jim is here with us today to tell us how he pumps up his own online book promotion!

Jim was born in Poughkeepsie, N.Y., and grew up in St. Petersburg, Fla. He now lives in Clemson, S.C. Jim graduated from the University of South Florida (Tampa) in 1979 with a B.A. in Journalism. He was an award-winning journalist at the St. Petersburg Times for twenty-five years and retired in 2004 to become a full-time novelist. At the Times, he specialized in science, nature, health and fitness, and he wrote about everything from childhood drowning to erupting volcanoes. But he spent the majority of his career as a designer, editor, and supervisor. Jim is a student of Eastern philosophy and mindfulness meditation, both of which he weaves extensively into his work. Meditation helps to clear his mind for long bouts of writing. Jim is married and has five daughters. The Death Wizard Chronicles, a six-book epic fantasy series, marks his debut as a published novelist. He is represented by Dr. Uwe Stender of TriadaUS (uwe@triadaus.com).

You can visit his blog at www.deathwizardchronicles.blogspot.com.

Welcome to Pump Up Your Online Book Promotion, Jim! Can we begin by having you tell us what your series, The Death Wizard Chronicles, is about and why you wrote it?

It would be my pleasure. The Death Wizard Chronicles is a six-book epic fantasy that I describe as a cross between J.R.R. Tolkien and Stephen King: Tolkien because it contains many aspects of epic fantasy, King because it can be downright scary. My series is action-packed and filled with monsters and magic. Yet the plot also contains a wonderful love story. On top of all this, there is a lot going on between the lines. I am a student of Eastern philosophy, which fuels my world view. The art of meditation and the concept of karma play large roles between the lines. While deep in meditation, Buddhist monks have had recorded heart rates of less than 10 beats per minute. My main character takes this to the extreme. In an original twist never before seen in this genre, the Death Wizard is able to enter the realm of death during a ?temporary suicide.? Through intense concentrative meditation, he stops his heartbeat briefly and feeds on death energy, which provides him with an array of magical powers.

I wrote my first novel when I was 20 years old. It was a Stephen King-like horror novel entitled Sarah?s Curse. An agent who was a family friend shopped it around, and though it received some nice responses, it never found a publisher. But I wasn?t overly concerned because I believed my second novel would be the one to hit it big. In the meantime, I started my career as a journalist at the St. Petersburg Times in Florida. For me, the rat race officially began. Soon I was working 50-hour weeks and raising a family ? and there never was a second book. Twenty-five years later, I was fortunate enough to be able to semi-retire. In September 2004, I wrote the first word of Book One of The Death Wizard Chronicles. Seven-hundred-thousand words later, I?m in the final revision process of Book Six.

The Death Wizard Chronicles is epic fantasy. Why did you choose this genre to write? Did you choose it or did it choose you?

I was born in Poughkeepsie, N.Y., but I moved to St. Petersburg, Fla., when I was 5 years old and was raised on an island that jutted into Tampa Bay. I was lucky to grow up on a street on the waterfront that had about ten other boys my age, and we hung out morning, noon and night. We played all the usual sports that young boys love: football, baseball, basketball, ?kill the carrier,? etc. But we also, as a group, were obsessed with playing fantastical games that contained magic, monsters, and super heroes. We also played games based off popular TV shows of that era (the late 1960s) such as Lost in Space and The Man from Uncle. When I was a boy, I had white-blond hair, but I became a big fan of Robert Vaughn, who played Napoleon Solo. Vaughn, of course, has brown hair, and one summer I convinced my mom to dye my hair brown. Being a smart mom, she chose to use cheap hair dye, and within a couple of days my hair turned green. I spent the rest of the summer with green hair. That wouldn?t seem so unusual today, but back then I was the talk of the island. Anyway, my love and fascination for magic and monsters stayed with me into adulthood. And when I first discovered The Lord of The Rings, around the age of 15, epic fantasy was in my blood for good.

What have you been doing to promote your book online?

Sigh. How long do you have? The marketing aspects of promoting a book -- both online and otherwise -- are mind-bogglingly varied and time-consuming. The first thing I did, back in early spring of this year, was to start a blog. This was my first experience in blogging, and I had a lot to learn. But I talked to several friends who were veterans of the online process and also did a lot of research on my own. More than 5,000 hits later, my blog is doing well, both as a vehicle for my series and also as a way just to meet and interact with very interesting people all around the world. Already Book One has been purchased by a woman in Japan and another woman in Turkey. And that's just what I'm specifically aware of.

Secondly, I joined several online writers sites, such as Absolute Write and The Chronicles Network, a science fiction and fantasy portal. Both have been great learning experiences. One thing you learn is that there are a lot of highly talented and intelligent writers out there. Another thing you learn is that not all writers are likeable people. There's a little in-house jealousy mixed in with a lot of generous support.

Next, I entered my blog and my bio info into at least a dozen different search engines. This increased traffic dramatically. When I first started back in early spring, I got only one hit -- my personal blog -- when I typed "Jim Melvin The Death Wizard Chronicles" into a generic google search. Now I get almost ten pages of hits. I'm not saying this to brag, and I know I'm not setting records; there are authors with online presences that dwarf mine absurdly. But still, ten pages of hits is a lot better than a single hit.

In addition, I have interacted on a lot of other blogs. One popular blog did a great review of Book One along with a Q/A. And I've also done a couple of other Q/A's. This increases your online presence too. And it's stimulating.

Also, I've done one online audio podcast, thus far, with Mr. Media, a popular site run by nationally recognized book author Bob Andelman. That interview alone created more than a full page of hits on Google.

And finally, Dorothy, I hired you!

Of all the promotional items (bookmarks, press kits, etc.) you have used to promote your book, which one was used most effectively?

My publisher (Rain Publishing Inc.) put together a six-page press kit that is very nicely done, and it's already been sent out to 35-plus reviewers from the largest newspapers in the U.S. But my business cards and shiny black Death Wizard pencils also have come in handy.

Do you feel that the Internet has opened doors for authors who never dreamed they?d ever see a publishing contract? And how has it influenced you in regards to your own publishing journey?

The Internet has opened doors to all the authors who have signed with mid-sized and small-sized publishing houses. Before the internet, almost all sales were at the mercy of distribution. The larger the distribution, the larger the sales. But now, an author can create a buzz -- around the world -- just by tapping the keys on his or her laptop. That said, there are no guarantees. Quite the opposite: It's a time-consuming, often frustrating, and sometimes even grueling process. But the Internet is there, and you'd be a fool not to use it.

If you were in the middle of Manhattan (or any busy thoroughfare) and you wanted to call attention to your book, what would you do and what would you say?

I don't think I'd be the type to wear a crazy outfit, or scream and jump around a lot. Instead, I probably would do what I've done at my book signings: smile a lot, shake hands, and ask people if they're fans of epic fantasy. When they say yes and then take the time to listen to my description of the series, they inevitably buy it. I'm passionate about my work and it shows, especially to fans of this genre.

If you could trade places with any author just for a day, who would it be and why?

Well, I wouldn't trade with Tolkien. He's buried in a cemetery in North Oxford, so that wouldn't be particularly pleasant (just joking!). I probably would trade places with Stephen King, not because I'd want to live his life but because I'd love to be able to peek inside his brain and see how it's wired. Like him or not, the man is a genius.

Lastly, how do you determine your book’s success?

From age 21 until age 46, The Death Wizard Chronicles have been a part of my life. As I fell asleep at night, while I drove somewhere in the car, even while taking a shower, I daydreamed about this series ... to the point that I knew most of the characters and could recite entire scenes. So when I began to write the series three years ago, it poured out of me almost as if I were channeling. I took a big financial risk in leaving a high-paying job as a journalist to pursue the dream of writing this series, but the risk has paid off in that I'll be able to look myself in the mirror for the rest of my life knowing that I gave it my best shot. In this regard, the series already is a titanic success.

Still ... would I love to see it become a big hit in terms of sales? Yes! More than ever. In this regard, it is not yet a success. But by gawd I'm giving it my best shot again.

Thank you for coming, Jim! Can you tell us where everyone can pick up the latest book in The Death Wizard Chronicles Series?

Again Dorothy, it was my pleasure. From a profit standpoint, both for me and my publisher, it would be best if people ordered the book directly from Rain's website: www.rainbooks.com. But of course it also is available on www.amazon.com. The series can be found in select bookstores, but I'm hoping it eventually will be available in a lot more of them. Anyone willing to take the time to go to their favorite bookstores and ask them to order a copy from Rain would be doing me a huge favor.

Book One (The Pit) was released in September 2007. Book Two (Moon Goddess) was released in October 2007. Book Three (Eve of War) will soon be released in November 2007. Book Four (World on Fire) will be released in December 2007. Book Five (Sun God) will be released in January 2008. And Book Six (Death-Know) will be released in February 2008. So it's not one of those fantasy series where you'll have to wait a year or more between releases.

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Wednesday, December 12, 2007

Interview with Magical Fantasy Author Theresa Chaze

We have a very special guest today at Pump Up Your Online Book Promotion! Welcome Theresa Chaze, author of the magical fantasy novels, Awakening the Dragon--Book One of the Dragon Clan Trilogy and Dragon Domain--Book Two of the Dragon Clan Trilogy.

Theresa Chaze is here with us today to tell us how she pumps up her own online book promotion!

Welcome to Pump Up Your Online Book Promotion, Theresa! Can we begin by having you tell us what your book is about and why you wrote it?

Both Awakening the Dragon and Dragon Domain are magical fantasy novels, which contain suspense, romance and karmic justice. The difference between my work and most others is that the magic rituals are real and they do work.

Why did you choose this genre to write?

Back in the 80's, I found Anne McCaffrey's Dragonriders of Pern and fell in love with the genre. Soon after I discovered Marion Zimmer Bradley's Darkover series and I became totally hooked. But even further back was a novel called "Space for Hire" by William Nolan. It was a tongue in cheek detective fantasy/sci-fi novel. With sci-fi and fantasy, you can create new worlds with flexible reality rules It is a safe way to explore the inner and outer universes.

Did you choose it or did it choose you?

I have always liked movies and books that were suspenseful. But unlike a straight mystery or horror novels, you have flexibility with the situations and the challenges you put your characters in. It's a thin, but exciting line to walk. Go to far and the audience won't be able to suspend its disbelief. Don't go far enough and you’re just another fantasy novelist. What I have done is extended the magical reality. As spiritual beings, we are all made of pure energy. Magic or prayer, which ever term you want you use, is the focusing of our energy to create situations or manifest blessings according to our will. When Rachael and Cheyenne transform into dragons, their bodies don't literally change. Instead, they have the ability to bi-locate as their consciousness rises up and becomes their dragon spirit. Their human body remains in the same location, which is why they are so vulnerable when they transform. As the dragon spirit, they have all the power and wisdom of their dragon clans; yet, if something happens to their body, they have nothing to come back to and they would be dead. In Charmed, the sisters were able to cast spells and transport themselves to other locations. In the TV show, they physically take their body to the new location. In real life, it is the etheric body that travels. Those who are spiritually advanced are capable of being physically in one place, while spiritually being in another. This is bi-location. It is the basis of remote viewing.

In regards to promotion, what have you been doing to promote your book online?

Online, I have several blogs, including blogger, yahoo 360, and an Amazon author page. In addition, I publish an ezine, Messages From the Universe. I also publish press releases and content articles on a variety of topics. I belong to Witchvox, Pagan Space, Gather, MySpace, and several online groups. I also placed per click ads with Adwords and Yahoo. The more footprints you leave on the net the more you will broaden your audience.

If you go to my site, you can read excerpts of both books, and download a free ebook called, Sisters, Mothers, Daughters. By the end of the year, there will be a second free ebook; it will be articles on how to heal yourself emotionally and spiritually. My free ezine is also available for download. I have three ebooks for sale on my site, both novels and an ebook of shadows, Out of the Shadows and Into the Light. The later contains Wiccan wisdom and rituals for the modern world. What is different about this Book of Shadows is that it is all original and represents more than one tradition. Many of my teachers would not have called themselves witches; they were very spiritual woman who had the ability to see and hear other realms.

I have also appeared on podcasts and have video book trailers available on YouTube. The audio is actually me.

Of all the promotional items (bookmarks, press kits, etc) you have used to promote your book, which one was used most effectively?

I have placed ads with Circle Magazine, Sage Woman, and Pan Gaia, with fourth coming out this spring in New Witch. I also have coffee mugs, bookmarks, note pads and pens that I give away. The most effective is the bookmarkers. Not only are they inexpensive and easy to carry with you, but they also give more information. The other three are great for book signings, but they are bulky to carry around.

I have been interviewed locally both on radio and TV stations. It helped with the locally book signing; it had the best turn out the store ever had for a book promotion.

Do you feel that the Internet has opened doors for authors who never dreamed they would ever see a publishing contract and how has it influenced you in regards to your own publishing journey?

Most definitely, the net helps. Not only with promotions and marketing but also with making contacts and research. Out of professional self-defense, I’ve started my own publishing house, Valkyrie Publishing. Not only do I publish my own work, but I also help others successful publish and market their own work. After doing the research, I learned just how badly the POD publishers have been conning writers. It is simpler and cheaper than most people think; in addition, you don’t have to worry about being cheated out of your royalties.
Originally, I started with ebooks. But as of this past summer, I expanded into print and became a publishing consultant.

If you were in the middle of Manhattan (or any busy thoroughfare) and you wanted to call attention to your book, what would you do and what would you say?

I would get a group of friends together and do a healing ritual for Mother Earth, complete with candles, incense and drums. I would invite the public to join in by calling whichever deity they worship. If I could magically bring together the world religions in peace, it would make the national news and open the door for a clearer understanding between the faiths. The thing is we can all get along, but we need to separate our egos and politics from our spirituality. We can all get along as long as we come from respect.

If you could trade places with any author just for a day, who would it be and why?

That’s tough. My first instinct would be to channel Marion Zimmer Bradley. I wouldn’t want to actually trade places with her, because she is dead. I would have her tell her fans how much my work follows the path she blazed and since she is no longer able to write, she would like them to read me. On the other hand, Anne McCaffrey is still alive and an endorsement from her would be gold.

Lastly, how do you determine your book's success?

As a writer--success is if people enjoy and learn from my work. As a publisher, success is the number of books sold. I would also be really cool if Oprah had me on her show to talk about my work and about the Wiccan religion or if Angelica Huston would produce and direct my movie scripts or my novels.

Thank you for coming, Theresa! Can you tell us where everyone can pick up a copy of Awakening the Dragon and Dragon Domain?

Both are distributed by Ingram and Baker & Taylor, so they are available through most bookstores. In addition, they are on Amazon. However, two things about ordering online. The previous versions are still listed. Please only buy the new versions that have been released by Valkyrie Publishing. They both have the Dragon Clan Trilogy listed in the title. Plus, I have my own store through Amazon. It’s listed as Easternguardian. When you buy books from me, I will autograph them. The direct link is can be found here.

However, there are also ebook versions of both novels and Out of the Shadows and In
to the Light on my site at http://www.theresachaze.com/. If you have any questions about my work, publishing or Wicca, you can email me from my site as well. Thank you for hosting me.

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Tuesday, December 11, 2007

Behind the Scenes at Pump Up Your Book Promotion: Interview with Cheryl C. Malandrinos

What's it like to work for Pump Up Your Book Promotion Public Relations?

Cheryl C. Malandrinos gives us a behind the scenes look at what goes into setting up blog tours, how she finds clients, and why she joined Pump Up Your Book Promotion in a candid interview at Book Marketing Buzz.

Visit www.bookmarketingbuzz.wordpress.com.

Sunday, December 9, 2007

Interview with Pschological Murder Mystery Novelist Roberta Isleib


Our special guest today is Roberta Isleib, author of the psychological murder mystery novel, PREACHING TO THE CORPSE (Berkley Prime, Dec. '07). Roberta is going to tell us how she pumps up her online book promotion!

Welcome to Pump Up Your Online Book Promotion, Roberta. Would you like to tell us what your book, PREACHING TO THE CORPSE, is about and why you wrote it?

PREACHING TO THE CORPSE is the second book in my new series featuring advice columnist/psychologist Dr. Rebecca Butterman. Dr. Butterman gets a call in the middle of the night from the minister at her church, who’s in custody after going to a fellow parishioner’s home and finding her dead. The murdered matron was the leader of a search committee charged with finding a new assistant pastor after the previous assistant left in a rush. Rebecca learns that the committee was divided—has someone tried to eliminate the competition?

She puts her analytical skills to work to search for the killer, all the while resisting the urge to break the seventh commandment with a very married detective, and praying she’s not the next victim.

PREACHING TO THE CORPSE is a crime fiction. Why did you choose this genre to write? Did you choose it or did it choose you?

I’ve always read and loved mysteries, starting with the Bobbsey twins, Nancy Drew and Cherry Ames, the nurse detective. I prefer to read a series where I can return to visit with the same characters many times. So this genre seemed a natural choice when I was thinking about trying to write a novel.

It also happens that crime fiction fits well with my other profession, psychotherapy (I’m a clinical psychologist by training). Both the detective and the therapist start with a problem and follow clues until they unravel its solution.

In regards to promotion, what have you been doing to promote your book online?

The biggest arrow in my quiver would have to be my website, http://www.robertaisleib.com/. I’ve had a lot of fun designing the site and adding material over the last few years (my first book, SIX STROKES UNDER was published in 2002). Besides information about my books and me, I’ve included articles and links about writing and getting published and many links on psychology and advice. I also have a virtual press kit with downloadable author photos, book covers, and press releases. I participate in a number of mystery-related listserv groups that I use to spread the word when I have a new book out. I search out as many potential review sites as possible and offer them a copy of each book. And I’ve started the requisite blog. ;o)

(Roberta is referring to the suggestion that she start a blog to help promote her book. Good for you, Roberta!)

Of all the promotional items (bookmarks, press kits, etc.) you have used to promote your book, which one was used most effectively?

In the beginning, I focused a lot on promotional items. I had some adorable golf tees with SIX STROKES UNDER and my website address printed on them. For the second golf mystery, I printed thousands of little golf pencils. I also had bookmarks and postcards made and my family generously spent hours stuffing little bags with these items to be passed out at conventions and book signings. In the end, I’m not certain how useful these giveaways are—and they’re expensive. I do think it’s important to have something to pass out after talks (like bookmarks), and if you have a mailing list, sending postcards to good customers is probably productive.

Do you feel that the Internet has opened doors for authors who never dreamed they’d ever see a publishing contract and how has it influenced you in regards to your own publishing journey?

The publishing business is great flux right now and of course the Internet is part of it. I don’t know the future of e-publishing. But I do feel strongly that would-be authors should look very carefully into the pros and cons of different publishing options. Some self-published authors produce wonderful books and have great success selling them. Many, many others are disappointed at the hurdles they discover too late—difficulty obtaining reviews and distribution, to name two that are hard even with a traditional publisher.

In my own experience, the Internet has made the possibilities for promotion much wider than they would have been otherwise. Communication is so easy this way! The networking opportunities and information on publishing are mind-boggling. On the famous other hand, web-surfing and email can be an enormous time sink! I have to remind myself that writing the best book I can is the most important.

If you were in the middle of Manhattan (or any busy thoroughfare) and you wanted to call attention to your book, what would you do and what would you say?

I wouldn’t approach promotion this way! I think it’s so important to focus your resources on a reasonable target audience. For my first series, which featured a young woman golfer, I tried to reach golfers, especially women. Eventually, I was featured in an article in Sports Illustrated and another in Golf for Women—wonderful publicity and so much fun! The new series I hope will have a broader appeal, so I’m writing to book clubs, advice columnists, and sites for women readers, telling them about this series featuring a spunky psychologist who specializes in advice for the lovelorn, while sorting out her own “issues” and getting drawn into mysteries along the way.

If you could trade places with any author just for a day, who would it be and why?

I might like to try walking in Jodi Picoult’s shoes for a day. I find her books thoughtful and well-written. Besides that, she’s an enormous commercial success!

Lastly, how do you determine your book’s success?

Tough question. Of course I look at the numbers and hope they are huge—at least big enough to give me momentum into the next books and contracts. And I’m thrilled about the award nominations I’ve received—Agatha, Anthony and Macavity. And I’m always happy to get a positive review. But most important to me are the letters I get from readers, saying I’ve touched their lives in some small way.

Thank you for coming, Roberta! Can you tell us where everyone can pick up a copy of PREACHING TO THE CORPSE?

My books can be found at your favorite independent bookseller, independent mystery bookseller, or online. They are also available at Borders and Barnes & Noble. You may call R.J. Julia Booksellers in Madison, CT. for signed copies: 203-245-3959.

(If you would like to purchase a copy of Robert’s book, PREACHING TO THE CORPSE, at Amazon, click here!)


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Saturday, December 8, 2007

Cool Tool for Reporting Amazon Sales Rank on Your Blog

This guy just never ceases to amaze me. Aaron Shepherd has devised yet another way we can keep track of our sales rankings at Amazon. He's calling it the S.R.E. Web Widget which when adding the code for it on your blog, you and your viewers can see at an easy glance what your sales rankings are on a daily basis at Amazon.

If you go here, you'll see the code which includes a snippet of html. At the end of the html, you'll see a set of numbers. What you simply do is replace those numbers with your numbers. If you are not familiar with this, it's simply your ISBN with a letter of the alphabet after it which you can find in your browser when going to your sales page at Amazon.

If you want to see how I set mine up for my one and only paperback book, click here and look in the right hand sidebar.

What I like about it is that I can keep track of my Amazon rankings without having to go over to Amazon...waaay cool!

Aaron, you simply amaze me!

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