You can visit his website at www.paulkiritsis.com.
Welcome to Pump Up Your Online Book Promotion, Paul. Can we begin by having you tell us what Hermetica is about and why you wrote it?
Hermetica: Myths, Legends, Poems (2007) is a literary collection comprised of both poetry and prose. The entire work hones in on the
thought and pagan ideas that are still prevalent in our society today; they just exist under modern guises. The poetry section is divided into seven subjects deemed essential learning by the ancients of late antiquity – alchemy; astrology; mythology; erotica; philosophy and music. The seven stories which follow are written in a style which is no longer employed today called verse drama. Plato, the father of Western thought, used this style to communicate many of his ideas concerning the politics, law and religion of his time. Some stories serve to explicate and extend Egyptian mythology while others are heavily steeped in hermetics and esoteric knowledge. I wrote this book as a testament for my love of world mythology (specifically Greek and Egyptian) and philosophy. I also wanted to honor an era which has long since passed but still echoes morals and life lessons that are as relevant today as they were thousands of years ago. schoolof Neoplatonic
Hermetica is a literary collection. Why did you choose this genre to write? Did you choose it or did it choose you?
Well it’s not really a genre that’s going compete with pop fiction and generate a commotion in the marketplace because it caters only to a niche audience; academics and the educated elite who are interested in mythology. So I guess it’s probably safe to say that I didn’t choose it; it chose me! I’ve had a keen interested in the fields of mythology and Western alchemy for quite some time and Hermetica: Myths, Legends and Poems is the culmination or pinnacle of that interest.
In regards to promotion, what have you been doing to promote your book online?
I haven’t done as much as I would have liked that’s for sure. I’m a busy man! Most of what I’ve done has revolved around online interviews and features with Readerviews.com and RebeccasReads.com. Now I’m on a one month blog tour with Pump Up Your Book Promotion which I hope will get the hits up on my website. I’ll get the chance to do much more online and offline promotion in the lead up to my holidays in November since I’ll have significant time off work. Marketing is a world unto itself.
Of all the promotional items (bookmarks, press kits, etc…) you have used to promote your book, which one was used most effectively?
Probably the press kits. I must have printed and distributed over two hundred around the metropolitan Melbourne libraries and bookshops. I’m not really too keen on bookmarks and business cards. They’re a waste of money to invest in because most people just throw them out. That money is better invested elsewhere.
Do you feel that the Internet has opened doors for authors who never dreamed they’d ever see a publishing contract and how has it influenced you in regards to your own publishing journey?
Certainly, yes. I feel that a new portal in the publishing industry has unravelled. Now there are print-on-demand publishing companies willing to publish almost anything. (Providing of course it’s not discriminatory, defamatory or pornographic in nature) There are online magazines, newspapers and journals that publish the work of aspiring young writers; e-books are also a cheap option for those low on funds. All sorts of opportunities abound really.
If you were in the middle of Manhattan (or any busy thoroughfare) and you wanted to call attention to your book, what would you do and what would you say?
Umm…for real? Probably strip off completely and hold the book between my legs and tell passer-bys that if they want a sneak preview of what’s inside they’ll have to make me laugh. To be frank with you I’ve been to Manhattan and I think you’d have to do something outrageous to get anyone’s attention there. Everybody seems to be on autopilot.
If you could trade places with any author just for a day, who would it be and why?
I’d switch places with Dean Koontz, my childhood idol. Just so I can see how much sweat goes into producing one of his fine masterpieces. His divinely crafted tales of horror and suspense took me on many, many journeys and for that I am eternally grateful. I really wouldn’t know how to thank him or what to say if I ever got to meet him.
Lastly, how do you determine your book’s success?
Personally, I determine success through positive responses from those that have actually read the work. This includes professional reviewers from magazines and newspapers. Literary awards obviously enhance a title’s credibility and add profusely to the success factor. In the end though, a book can only be judged by those who have actually read it.
Thank you for coming, Paul! Can you tell us where everyone can pick up a copy of Hermetica?
Hermetica can be ordered from either the print on demand publisher iUniverse direct, Amazon.com, BarnesandNoble.com or from my personal website at www.paulkiritsis.com.
Thanks for having me!