Sunday, October 18, 2009

Interview with Horror Writer Ruby Dominguez, author of The Peruke Maker: The Salem Witch Hunt Curse

Joining us today is horror writer Ruby Dominguez, author of The Peruke Maker: The Salem Witch Hunt Curse. We'll talk to her about her latest release, her life as a published author and ways in which she is promoting her book.

Welcome to Pump Up Your Online Book Promotion, Ruby Dominguez. Can we begin by having you tell us what THE PERUKE MAKER – The Salem Witch Hunt Curse is about and why you wrote it?

THE PERUKE MAKER – The Salem Witch Hunt Curse is a horror/romance genre.

Why did you choose this genre to write? Did you choose it or did it choose you?

Strangely enough it chose me. Driven by a mystical dream I had after trying on a 100% hand-tied human hair wig that I purchased online in 2004, described to be “harvested from a reliable and youthful donor.”

I woke-up from the dream in shivers, seemingly reliving a dark history of a young woman’s horrifying fate named Bridget and her father’s (The Peruke Maker) vindictive quest for justice beyond the grave.

Eerily, I believed that in Salem, Massachusettes from three centuries ago, the Peruke Maker’s Shop lay hidden behind a forgotten and abandoned room of an old crematorium built-up with dust and cobwebs with a finished white wig still sits by the boarded up window to this day.

Wefts of yak, goat, horse and human hair, fishhook-like needles, pomade, powder and a wooden head are laid down on a work table wherein a pair of blood-stained, rusty scissors, entwined with strands of Bridget’s red hair eerily rests by the wall mirror.

In regards to promotion, what have you been doing to promote your book online?

I promote my book via website, press releases, blogs, virtual tour, twitter.com, myspace.com, youtube, yahoo.video, livevideo, metacafe, aol.

Of all the promotional items (bookmarks, press kits, etc…) you have used to promote your book, which one was used most effectively?

The effectiveness of promotional items depends largely on the intention of the market. YAFI mentality (you asked for it!) you give it.

Do you feel that the Internet has opened doors for authors who never dreamed they’d ever see a publishing contract and how has it influenced you in regards to your own publishing journey?


Yes, the internet has effectively opened doors to all sorts of opportunities otherwise unreachable. I plan to write an easy ten step approach to publishing, tentatively titled, “JUST WRITE” based solely on my best experiences in publishing. Its intention is to cut to the chase and bring writers immediately and directly to good resources and service providers that I have personally experienced for myself.

If you were in the middle of Manhattan and you wanted to call attention to your book, what would you do and what would you say?


I’d be dressed up as my book’s main character red haired “Bridget,” bleeding from a torn scalp, noose around my neck asking for justice!

If you could trade places with any author just for a day, who would it be and why?

I think contemporary writers like Dan Brown would be my choice because of how he puzzles in together fact and fiction.

Lastly, how do you determine your book’s success?

The bold step of putting it down in writing and making it available for others spells success to me.

Thank you for coming, Ruby! Can you tell us where everyone can pick up a copy of THE PERUKE MAKER – The Salem Witch Hunt Curse?

It is available in 25,000 internet stores. The more popular ones are Amazon.com and Barnesandnoble.com.

You may also visit my website at: www.outskirtspress.com/theperukemaker.

Sunday, October 11, 2009

Interview with Myrna Shiboleth, author of Tails of Sha'ar Hagai

Myrna Shiboleth is an animal behaviorist, world champion dog breeder and international dog show judge, and is acknowledged as the world authority on Canaan Dogs, one of the few remaining breeds of feral dogs in the world. After growing up in the U.S. and receiving a degree from Northwestern University in art, she made a radical change in her life by emigrating to Israel. She has worked at a variety of animal related occupations over the years, including stable manager and riding instructor, kennel manager and dog trainer, advisor on dog behavior to the Israel Defense Department, keeper and animal trainer at the Safari Park, and more. Her previous book, The Israel Canaan Dog, has been published in two editions. She lives and breeds Canaan Dogs and collies at Shaar Hagai Farm in Israel, lectures and instructs in Israel and abroad on a wide variety of dog related subjects, writes for professional publications in Israel and abroad, and continues to enjoy new adventures with her dogs. You can visit her websites at:

www.sephirotpress.com

www.canaandogs.info

www.collies-israel.com


Welcome to Pump Up Your Online Book Promotion, Myrna. Can we begin by having you tell us what Tails of Shaar Hagai is about and why you wrote it?

Imagine a typical “Jewish American Princess” finding herself, inadvertently and to her own astonishment, a “pioneer” in Israel. From a comfortable upper middle class metropolitan life, she is transplanted to living in a modern day wilderness, without electricity or telephone, trying to make a living working with dogs, horses, and other animals (not a particularly respected or profitable profession in this part of the world), and to cope with the very foreign Middle-Eastern mentality. That girl was me, and I (apparently a masochist through and through) am still in Israel, after years of struggle, smiles, tears, and adventures, telling the story of my attempts to survive life in Israel under conditions totally different from any I had experienced before or from anything I might have expected. The only things that enabled me to survive were an invincible stubbornness and a sense of humor.

The book begins with an introduction to Shaar Hagai, an overgrown and long abandoned group of buildings dating from the British mandate, perched on a hillside over the main road between Tel Aviv and Jerusalem. The next few chapters explore what brought me to this point in my life – family background and an unexplainable attraction to animals and odd lifestyles.

Moving to Israel is just the start of a series of adventures. Coping with a strange and totally different mentality as I try to support myself doing the things I love – but which are not so acceptable in Israel, especially when done by a woman - result in some very strange and funny experiences. There are many animals sharing my life – first and foremost are the many and varied dogs, but there are also raccoons, cats, gazelles, geese, goats, sheep, horses, and Baba the striped hyena. And of course, the varied people that are part of this world – “sabras”, abrasive and hard to understand for an American born and bred, Arabs from the nearby village, other immigrants from varied countries – all a challenge. Marriage and raising a family Israeli pioneering style is part of life at Shaar Hagai, as well as having to cope with various disasters ranging in seriousness from a badly leaking roof to a major forest fire.

There are also adventures outside of Israel – three years spent in the heart of Africa as the unconventional wife of a career diplomat, and some rather unorthodox trips to Europe and other more exotic destinations, accompanied by a pack of dogs and non-conformist friends.

Life at Shaar Hagai has never been easy – but it has certainly never been boring! I found, over the years, that the only way to survive and stay reasonably sane was not to take myself too seriously. Tails of Shaar Hagai is a humorous look back at my life – a life very different from what is experienced by most.

Actually, I wrote this book for myself. I wanted to preserve all the adventures I have had over the years, and thought that writing them down would be the best way. Then I could pass the stories on to my grandchildren. Once I started writing and re-reading what I had written, and letting friends read parts of it, I realized that it actually was pretty good and quite funny, and that maybe I could become the James Herriot of Israel. Who knows?


Tails of Shaar Hagai is a humorous memoir. Why did you choose this genre to write? Did you choose it or did it choose you?

I have never had any great talent for fiction writing, not being particularly imaginative. So I felt that I had to write about things that I know. The humor just happened; since I have always tried not to take myself too seriously, it was only natural not to write too seriously either.


In regards to promotion, what have you been doing to promote your book online?

I have announced the book on various e-lists that I belong to, on websites, on Facebook. I have to admit that I am very much a novice in both book promotion and using internet resources to the best advantage, so I am still learning and trying to improve. Doing the Blog Blitz of Pump Up Your Online Promotion is something new for me, and I am hoping that now I will get to potential readers that I had no chance of getting to before.


Of all the promotional items (bookmarks, press kits, etc…) you have used to promote your book, which one was used most effectively?

I haven’t used promotional items – living in Israel, I am far away from the main part of my potential readership, so personal appearances and the distribution of various items is not very relevant.


Do you feel that the Internet has opened doors for authors who never dreamed they’d ever see a publishing contract and how has it influenced you in regards to your own publishing journey?

Absolutely. The internet gives us huge possibilities of getting information about agents, publishers, promotion, joining writers’ groups and forums, and getting advice about how to approach the possibilities of publication. It has certainly made a huge difference to me. My first book, The Israel Canaan Dog, was published before the days of internet, and the whole procedure of contacting publishers, sending manuscripts, editing, and so on, was tremendously tedious, slow and time consuming, and the information available was a fraction of what is easily obtainable today with the touch of a finger.

If you were in the middle of Manhattan and you wanted to call attention to your book, what would you do and what would you say?

Of course, the best thing to do would have been to stand there with my pet hyena, that always attracted a lot of attention (those stories are in the book!), but since she is not around anymore, I think standing there with a few of my dogs and a pile of books might do the trick.


If you could trade places with any author just for a day, who would it be and why?

My absolutely all time favorite author is Stephen King. I think he is a fantastic writer, and wish I had just a fraction of his imagination. I would love to be able to write as well as he does.


Lastly, how do you determine your book’s success?

When I get comments from readers that they couldn’t put it down, I feel tremendously successful!


Thank you for coming, Myrna! Can you tell us where everyone can pick up a copy of Tails of Shaar Hagai?

It is available from Amazon.com and also from the publisher, www.sephirotpress.com

Monday, September 21, 2009

Pump Up Your Book Presents 12 Days of Christmas Virtual Blog Tour Special

As our Christmas gift to you, Pump Up Your Book Promotion is offering a special discount for those authors wishing to tour in December. Sign up for our 12 Days of Christmas December Blog Tour Special before Oct. 30 '09 and you will receive this great book promotion package:

  • One virtual book tour (can only be purchased for the month of December)!

  • Twelve (12) blog stops (Dec. 1 - 16) appearing on blogs geared specifically for your book, with possibilities of appearing at Reuters, USA Today, Chicago Times, Washington Post and other high profile news sites!

  • Full publicity including but not restricted to daily postings about your book on social networks and other online media outlets!

  • Personalized tour banner!


  • Personalized tour page on tour blog and our company blog - double

    the exposure!

  • Our 12 Days of Christmas Tour Trailer including your book information which will be uploaded to YouTube and other video media outlets!

The special price for this package is only $199 and only available for purchase between now and Oct. 30 '09. This discount cannot be applied after the deadline.

Payments can be made via PayPal (Paypal accepts most major credit cards), money order or check.

Space is limited and will be on a first come, first serve basis.

Thank you and let us help you pump up that book!

The Pump Up Your Book Promotion Team

Tuesday, September 8, 2009

Pump Up Your Book Promotion up for blog award

It's official! Pump Up Your Book Promotion has made the short list at BBAW for Best Blog Tour Group!

Book Blogger Appreciation was started by Amy Riley of My Friend Amy in an effort to recognize the hard work and contribution of book bloggers to the promotion and preservation of a literate culture actively engaged in discussing books, authors, and a lifestyle of reading.

The first Book Blogger Appreciation was observed in the fall of 2008 and occurs every September. The week spotlights and celebrates the work of active book bloggers through guest posts, awards, giveaways, and community activities.

We are honored to be on their short list for Best Blog Tour Group and would appreciate everyone''s vote. All you have to do is visit http://bookbloggerappreciationweek.com/index.php/awards#pd_a_1964022 and look for the "Best Blog Tour Group" poll.

We appreciate your kindness! Polls end on Saturday just before midnight so cast those votes early. Thank you!

Monday, August 24, 2009

Talking Online Book Promotion with F.W. vom Scheidt

International investment firm director and author F. W. vom Scheidt’s Coming For Money is a remarkable and provocative novel about the world of international finance and the human quests for success, understanding and love --- fast-paced, honest, and deeply felt. One man is caught between the unrelenting demands of imminent success or failure in his career, and his private heartbreak over the loss of love in his life. Engrossing, intelligent and totally original, Coming For Money introduces a talented author.

F. W. vom Scheidt is a director of an international investment firm. He works and travels in the world’s capital markets, and makes his home in Toronto, Canada. He is also the author of a new book, Coming for Money (Blue Butterfly Book Publishing), a remarkable and provocative novel about the world of international finance and the human quests for success, understanding and love. You can visit his website at www.bluebutterflybooks.ca/titles/money.html.

We interviewed F.W. to find out more about his new book, Coming for Money, and how he promotes it online.


Welcome to Pump Up Your Online Book Promotion, F. W. Can we begin by having you tell us what Coming For Money is about and why you wrote it?

I can probably summarize Coming For Money in a single sentence. It is a novel about the world of global finance and a human quest for success, understanding and love.

Why I wrote it, or more accurately how I came to write it, is a little more complex. I wouold best describe my motivation and efforts much like a montage of photographs, all taken of the same subject, but all taken from several perspectives.

I have always written.

Following the adage of write from what you know best, I wrote from my first hand-hand experience accumulated as a director of an international investment firm. I wrote as truthfully as possible of the world of international finance — not with the over dramatization so common in film and television, but with an intimate telling through a first-person narrative ... of what it can be like to labour in the world of money spinning ... of how the money’s immense leverage for triumph or disaster doesn’t so much corrupt people as corrupt the way they treat each other ... of how the relentless demands of the money so often deprive you of sufficient time and energy to live through the events of your emotional and interior life.

The result is a deeply felt narrative about the isolation of today’s society, the prices great and small paid for success and the damages resulting from the ruthless exercise of financial power.

I also wrote the Coming For Money to be a good story well told.

The story is event-driven. It follows Paris Smith. As he steps onto the top rungs of the corporate ladder, he is caught between his need for fulfillment and his need for understanding; between his drive for power and his inability to cope with his growing emptiness where there was once love. When his wife disappears from the core of his life, his loneliness and sense of disconnection threaten to overwhelm him. When he tries to compensate by losing himself in his work, he stumbles off the treadmill of his own success, and is entangled in the web of a fraudulent bond deal that threatens to derail his career and his life.

Forced to put his personal life on hold while he travels nonstop between Toronto, Singapore and Bangkok to salvage his career, he is deprived of the time and space to mourn the absence of his wife and regain his equilibrium.

In the heat and turmoil and fast money of Southeast Asia, half a world from home, and half a life from his last remembered smile, he finds duplicity, friendship and power --- and a special woman who might heal his heart.

As much as I want to write a literary novel, I wanted to write a story that was fast-paced and highly readable.

And finally, I wrote Coming For Money because I had no other choice.

I sat down at the keyboard. Although I have always been a literary writer, I had no idea how I would capture my experiences in international finance in literary fiction. Without thinking, the first sentence came to me. I typed it. Then I looked at that sentence for a long time.

Instinct told me that the sentence had risen from something that was deeply absorbing me, and that it was something I had to tell. I knew I had to find some way to tell it truthfully. From that point, I knew there was no way out . . . except to construct the novel.

While Coming For Money is a story that advances from chapter to chapter along the corporate intrigue that beats at its heart, and continually mirrors the financial headlines of our daily newspapers, it is much more. It is an illustration of what happens to us as human beings when we lose emotional connectiveness, when we lose emotional logic.

And this was how Paris Smith came to me – because he is tragically, if admirably, flawed. He is not flawed in the classic Shakespearean sense of a noble man who is brought to ruin by his own avarice or rage. His weakness is not that he lusts after wealth or power or flesh. Rather, and far more important for us in these times, he is flawed in that he never learned the great lesson of his generation: don’t become emotionally involved. Paris Smith’s weakness is that he needs, and has always needed, emotional involvement in order to sustain his life. It is for him – as, ultimately, it is for us all – as necessary as breathing.

As Paris Smith refuses to relinquish his search for emotional connectiveness, he becomes a character we learn to appreciate and admire. In the sometimes stubborn, sometimes creative, battles he wages against other men in his corporation who are pitted against him, Paris Smith becomes ever more conscious of how he could stem his personal pain and loneliness by simply retreating emotionally and victimizing those around him. Or he might learn anew how to offer up his own emotional involvement. I’ll leave it for readers to see how this plays out in the end, and to decide what they may want to take away from his quest for human meaning in our contemporary world. But I hope readers will appreciate Paris Smith as much as I do.

In writing Coming For Money, I have tried to tell this story in a way that will let others in our increasingly isolated society know that they are not alone. I have also tried to say something about the value of not surrendering to the seduction of victimizing others as a defence against being victimized. In writing a narrative about not giving up, I attempted to capture something true and evocative about how all journeys toward the light begin in darkness. And I have offered readers some assurance that, of such journeys, they can become restored to wholeness.

Coming For Money is a mainstream literary fiction. Why did you choose this genre to write? Did you choose it or did it choose you?

In addition to this witnessing of the world of international finance, Coming For Money is also a provocative literary novel.

That flows, I think, from the fact that, throughout my life, I have always sought to maintain my integrity in a struggle with questions that have no answers.

So the novel flows from some of the questions I continually ask about life. The plot advances along questions arising from how we relate to our careers: How much money is too much? And how fast is too fast in life? And the central character advances along deeper questions in his own life: How do we cope with love and loss?

Moreover, because our societies equate financial success with a successful life, we are often blind to the inner stories of countless people in all endeavors who, in their desperate search for inner happiness, endlessly repeat a formula for financial success even while remaining deeply unhappy due to unresolved emotional and psychological issues at their core. I wanted to bring one of these inner stories to life.
In regards to promotion, what have you been doing to promote your book online?

Unlike many full-time writers, my business career comes with continuous responsibilities and a full commitment of my time; so I am not free to tour and conduct events such book signings.
Pump Up Your Promotion has been responsible for all the initial promotional campaign.

My publisher also has a campaign to begin soon.

Of all the promotional items (bookmarks, press kits, etc…) you have used to promote your book, which one was used most effectively?

Pump Up Your Promotion.

My target market is computer literate; there is no better way to reach them.

Do you feel that the Internet has opened doors for authors who never dreamed they’d ever see a publishing contract and how has it influenced you in regards to your own publishing journey?

The internet has certainly created a mass marketing platform for any creative artist who wishes to post anything. But I’m not sure this has created that many new opportunities. There is definitely a “forest and trees” syndrome where the glut of information that continuously increases at an exponential rate will make it less and less possible for any one piece of information to stand out. Marshall McLuhan was correct in analysis that the medium was message. And I think that, with the coming of the internet, McLuhan’s theories will become further extrapolated to a recognition that the true currency of the future will be attention span rather than tangible wealth; moreover, society will cease to be divided into rich and poor, and will become divided into those on the inside of the information and those on the outside of the information.

If you were in the middle of Manhattan and you wanted to call attention to your book, what would you do and what would you say?

If you pick it up and open the first page ... you won’t be able to put it down.

If you could trade places with any author just for a day, who would it be and why?

In the same way that you can never step into the same river twice, I don’t think I could step into any other writer’s life and retain the same experience, thought and emotion that I hold in my life. My writing is a reflection of my life. So I don’t think I would want to trade places with any other writer at the cost of my own writing.

I would, however, be intrigued by a survey of the writers on this week’s NYT best seller list to see how many of them answered with similar thoughts.

Lastly, how do you determine your book’s success?

Is it the best writing I can possibly achieve from the first word to the last?
Have I told the story truthfully so that it, somehow, some way, somewhere, provides the reader with some sense that they are not alone as they make their way through life.

And most important ... first, last and always ... does it entertain.

Thank you for coming, F. W. Can you tell us where everyone can pick up a copy of your book?

http://www.bluebutterflybooks.ca/titles/money.html

Thursday, August 13, 2009

Let's Talk Virtual Book Tours with Historical Fiction Author Douglas W. Jacobson

Douglas W. Jacobson is an engineer, business owner and WW2 history enthusiast who has traveled extensively in Europe researching the courage of common people caught up in the greatest catastrophe of the twentieth century. Doug’s first book, Night of Flames: A Novel of World War Two was published in 2007. Doug has also written numerous articles on WW2 resistance organizations and is finishing up his second historical novel focusing on one of the most notorious war crimes in history.

Douglas Jacobson will be on a virtual book tour with Pump Up Your Book Promotion Virtual Book Tours in September and October '09 and is here with us today to give his impression of virtual book tours and online book marketing.

Thank you for this interview, Doug. Can we start out by having you tell us briefly what your new book is about?

Douglas: Night of Flames is a story of courage. It is a story about common people caught up in unimaginable circumstances who find the strength and determination to survive. The main characters are a university professor in Krakow, Poland and her husband, a cavalry officer, who are separated on the first day of the war. For the next five years they struggle to survive and preserve their humanity while searching for each other across war-torn Europe.

More and more authors are realizing the potential for sales that derives from virtual book tours. Can you tell us your personal reasons why you chose a virtual book tour to help get the word out about your new book?

Douglas: I am a member of the Historical Novel Society and through contacts with other authors in this genre I have learned of the success many of them have had with virtual book tours.

Is this the first time you have heard of them?

Douglas: I have heard about them several times over the past year or so, but at the recent HNS conference in Chicago many authors discussed their experiences with virtual book tours.

What do you hope to achieve through promoting your book through a virtual book tour?

Douglas: Obviously I hope to increase book sales but I also want to establish a niche for my future writing as a historical novelist specializing in the WW2 period.

Do you promote online through other means? Website? Blog?

Douglas: I have contacted book clubs through Reader’s Circle and other similar sites.

Do you promote through Twitter and Facebook? What are your links there?

Douglas: I am only just beginning to learn about Facebook and Twitter.

What are your experiences with offline booksignings? Which do you prefer – online or offline and can you give us the reasons why?

Douglas: I have not done many off-line book signings as such, and the ones I have done have been marginal. I’ve had much more success as a speaker to service clubs and other organization and coupling those with book signings following the event. I’m looking forward to my first experience with an on-line book tour.

Here’s a fun question. If money was no object, how would you promote your book?

Douglas: I’d donate a hundred thousand dollars to Oprah’s favorite charity.

Thank you for this interview, Doug. Do you have any final words?

Douglas: I’m looking forward to discussing Night of Flames with readers on-line and sharing with them my enthusiasm and admiration for the real people who endured the largest conflict in world history.

To find out more about Douglas' virtual book tour in September and October, click here!

Thursday, July 30, 2009

Dog Days of Summer Book Giveaway!

July Authors Book Giveaway



July heat got you beat? Sit in the shade with one of the many books we are giving away in our Dog Days of Summer Book Giveaway Extravaganza!

Pump Up Your Book Promotion is hosting our second humungous book giveaway. Nine great authors with 22 chances to win!

All you have to do is head on out to one of the blogs listed below and follow directions to win. It’s that easy!

The Book Faery Reviews is giving away a copy of Nancy Thayer's women's fiction novel, Summer House! Click here to enter.

The Unadorned Book Review is giving away a copy of David Liss' historical thriller, The Devil's Company! Click here to enter.

Diary of an Eccentric is giving away a copy of Alan Furst's spy thriller, The Spies of Warsaw! Click here to enter.

Luxury Reading is giving away a copy of David Liss' historical thriller, The Devil's Company! Click here to enter.

Cafe of Dreams is giving away a copy of Jon Meacham's biography, American Lion: Andrew Jackson in the White House! Click here to enter.

The Eclectic Book Hoarder is giving away a copy of David Liss' historical thriller, The Devil's Company! Click here to enter.

This Book for Free is giving away a copy of Angus Munro's memoir, A Full House - But Empty! Click here to enter.

Bookin' with Bingo is giving away a copy of Nancy Thayer's women's fiction novel, Summer House! Click here to enter.

Pages Turned is giving away a copy of Jon Meacham's biography, American Lion: Andrew Jackson in the White House! Click here to enter.

A Journey of Books is giving away a copy of David Liss' historical thriller, The Devil's Company! Click here to enter.

Chic Book Chick is giving away a copy of Nancy Thayer's women's fiction, Summer House! Click here to enter.

Cafe of Dreams is giving away a copy of Angus Munro's memoir, A Full House - But Empty! Click here to enter.

Cafe of Dreams is giving away a copy of J.R. Hauptman's The Target! Click here to enter!

Bermudaonion is giving away a copy of Jon Meacham's biography, American Lion: Andrew Jackson in the White House! Click here to enter.

The Unadorned Book Review is giving away a copy of T. Katz's Miss L'eau! Click here to enter.

Bookin' with Bingo is giving away a copy of Jon Meacham's biography, American Lion: Andrew Jackson in the White House! Click here to enter.

Luxury Reading is giving away a copy of David Liss' historical thriller, The Devil's Company! Click here to enter!

Medieval Bookworm is giving away a copy of Jon Meacham's biography, American Lion: Andrew Jackson in the White House! Click here to enter.

Books and Needlepoint is giving away a copy of Susan Chodakiewitz's children's picture book, Too Many People For One Little House! Click here to enter.

Medieval Bookworm is giving away a copy of Alan Furst's spy thriller, The Spies of Warsaw! Click here to enter.

A Journey of Books is giving away a copy of David Liss' historical thriller, The Devil's Company! Click here to enter.

Fictionary is giving away a copy of Alan Furst's spy thriller, The Spies of Warsaw! Click here to enter.

5stars



9 great authors, 22 chances to win! Hurry before contests end!