Why Blogs Are Crucial to Every Author's Book Promotion Marketing Campaign

One of the things I stress that is so important in every author's book promotion campaign is to have a blog. Most of you are already aware of this, but for those who happen to land on this blog and haven't taken the plunge to set up your own blog, read on.

As you know, there are two ways of promotion you can go with your book: offline and online. While offline has its certain advantages, online opens up a whole new world of promotion for you that authors years ago never had the opportunity to participate in. Why some authors balk at setting a blog up is beyond me because what they are missing out on is a very big chance some of your buyers will happen upon your blog and buy your book. No blog? No sale.

I feel blogs are very important because they are spidered by the search engines every day. If you have written a book titled "How to Groom Cocker Spaniels," for instance, the majority of hits from search engines to your blog will mainly be those who put "cocker spaniels" in search. This is really elementary, as I'm sure you all know this, but what is more important is that if you have optimized your blog to its full potential, you will tap onto an audience that you would not have had otherwise.

As I've mentioned before, just putting your book information up on your website is not good enough. Blogs give you an opportunity to get that information out and quicker, too. Websites are what the search engines call "static," whereas blogs are not. Makes sense because we blog every day. A webpage that changes every day will have much the same effect (although not quite), but who has time to do that? Besides, blogging is so easy!

So, how do you optimize your blog to its full potential? The Pump UP Your Book Promotion eMarketing Expert will be glad to give you hints as to how you can go about this in a series of posts I will be calling "How to Pump UP Your Blog to Sell More Books." I will use that as my "label" for easy reference in case you just want to access those particular blog postings.

Stay tuned for tomorrow's lesson!

Tags: How to Pump UP Your Blog to Sell More Books, Book+Promotion, eMarketing,