Book Trailer of the Hour

Lisa Gardner is a bestselling suspense novelist as you know, but she has outdone herself in this hilarious book trailer she made for her latest book HIDE. Now this is an EXCELLENT way to garner interest for her new book. Not only is she using book trailers as visual aids to entice book buyers (not that she'd need anything...her words speak for itself), but she has gone a step beyond ordinary and turned her book trailer into something that apparently is the talk of the book world right now.

I noticed, as I keep an eye out for promo ideas, that they coincided the book to be released with this trailer. The book was released on January 30, 2007 and the trailer went up January 31, 2007, which is the very next day if you've not had your Wheaties this morning. Powerful online book promotion at its best.

How many authors who are reading this have a duh moment once their book is released? In other words, do they have a marketing plan that is going to shake up the world or do they have a marketing plan that starts off with putting the cover on the website, securing a few reviews or maybe setting up a book signing or two and when the time for the book is to be released comes, they freeze because they don't know what's the next step?

This is where the power of multitudes comes in. You have to act quick. You have to have every single duck in a row and know what you're doing before your book is even released. Don't be one of those authors who are scrambling for attention when there are others who know how to take online book promotion to the next step.

Do you think Lisa Gardner's publicity team took a passive approach to her marketing plan for her next release, or do you think that all of them got together, constructed a powerful marketing plan that was going to have everyone talking? You decide.

You have to be quick and you have to have all your ducks in a row.

Lisa's publicity team is a fine example of being prepared, but not only that, to do it in a powerful way. They learned what it takes to pump up your book promotion, and this trailer is a fine example of this.

Watch for yourself...





Tags: online book promotion, Lisa Gardner, book trailer, the power of multitudes, marketing plan, publicity